SALONI

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SALONI

SALONI

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Redefining Crypto

UX with coinCROWD

Redefining Crypto

UX with coinCROWD

Redefining Crypto

UX with coinCROWD

A next-gen decentralized wallet for everyday users
A next-gen decentralized wallet for everyday users

As a Product Designer at coinCROWD, I led the end-to-end UX/UI design for both the mobile app and responsive web platform. I collaborated with product managers, developers, and stakeholders to translate business goals into intuitive, secure, and fast crypto experiences.

The Context

The Context

CoinCROWD is a multi-chain, cross-chain crypto wallet.

CoinCROWD is a multi-chain, cross-chain crypto wallet.

CoinCROWD is a multi-chain, cross-chain crypto wallet.

Built to support seamless transactions across major blockchains (ETH, BSC, SOL, etc.
Target Users
Crypto-savvy users in US, India, UAE (core markets).
Crypto-savvy users in US, India, UAE (core markets).
Tools Used
Figma, Framer, ChatGPT, Kling
Figma, Framer, ChatGPT, Kling
Platforms
iOS, Android

iOS, Android

My Goal

My Goal

Design a unified interface where users can:

Design a unified interface where users can:

Design a unified interface where users can:

  • Manage assets across multiple blockchains in one place.


  • Seamlessly swap or send crypto cross-chain with low fees.


  • Stay informed with real-time market data and AI support.

Key Features & Decisions

Key Features & Decisions

An experience that demystifies crypto transactions

An experience that demystifies crypto transactions

An experience that demystifies crypto transactions

Multi-Chain Support: Wallet that supports multiple blockchain assets under one UI.

Cross-Chain Transfers & Swaps: Send, receive, and swap across chains like ETH → BSC instantly.

LEO AI Agent: Ask it to perform cross-chain swaps or explain protocols.
Web3Auth security, seedless login, biometric auth.

Approach

Approach

Discovery & Research

Discovery & Research

Discovery & Research

Conducted competitor analysis (Trust Wallet, Phantom, MetaMask) to benchmark UX flows, security patterns, and accessibility features.

Feature

Type

Chain Support

Cross-Chain Support

UI/UX

In-App Swap

AI/Smart Agent

NFT Support

Security Model

Seedless Onboarding

Browser Extension

Multi-Wallet Support

Customer Support

Mobile-first decentralized wallet

Multi-chain: Ethereum, BNB, Polygon, etc.

Limited (via third-party bridges like ThorChain)

Simple UI, action-based, but cluttered at times

Native swap, uses third-party DEXs

❌ NONE

Basic gallery

Non-custodial, seed phrase only

❌ NONE

No (mobile only)

Yes

Email + Discord

Browser extension + mobile

Multi-chain (Ethereum, BSC, Polygon, Avalanche)

Via bridges and custom integrations

Developer-centric, not beginner-friendly

Yes, via aggregators (0x, 1inch)

❌ NONE

Limited UI for NFTs

Non-custodial, seed phrase

❌ NONE

Yes (very popular)

Yes

Email + Discord

Solana-focused wallet, now expanding

Originally Solana-only, now adding Ethereum + others

Expanding support for cross-chain swaps

Clean, sleek UI optimised for Solana UX

Solana-based swaps via Serum/Orca

❌ NONE

Deep NFT support, gallery + collectibles

Non-custodial with Ledger support

❌ NONE

Yes

Yes

Discord + Twitter, fast response

Feature

Type

Mobile-first decentralized wallet

Chain Support

Multi-chain: Ethereum, BNB, Polygon, etc.

Cross-Chain Support

Limited (via third-party bridges like ThorChain)

UI/UX

Simple UI, action-based, but cluttered at times

In-App Swap

Native swap, uses third-party DEXs

AI/Smart Agent

❌ NONE

NFT Support

Basic gallery

Security Model

Non-custodial, seed phrase only

Seedless Onboarding

❌ NONE

Multi-Wallet Support

Yes

Browser Extension

No (mobile only)

Customer Support

Email + Discord

Type

Browser extension + mobile

Chain Support

Multi-chain (Ethereum, BSC, Polygon, Avalanche)

Cross-Chain Support

Via bridges and custom integrations

UI/UX

Developer-centric, not beginner-friendly

In-App Swap

Yes, via aggregators (0x, 1inch)

AI/Smart Agent

❌ NONE

NFT Support

Limited UI for NFTs

Security Model

Non-custodial, seed phrase

Seedless Onboarding

❌ NONE

Multi-Wallet Support

Yes

Browser Extension

Yes (very popular)

Customer Support

Email + Discord

Type

Solana-focused wallet, now expanding

Chain Support

Originally Solana-only, now adding Ethereum + others

Cross-Chain Support

Expanding support for cross-chain swaps

UI/UX

Clean, sleek UI optimised for Solana UX

In-App Swap

Solana-based swaps via Serum/Orca

AI/Smart Agent

❌ NONE

NFT Support

Deep NFT support, gallery + collectibles

Security Model

Non-custodial with Ledger support

Seedless Onboarding

❌ NONE

Multi-Wallet Support

Yes

Browser Extension

Yes (very popular)

Customer Support

Discord + Twitter, fast response

Feature

Type

Chain Support

Cross-Chain Support

UI/UX

In-App Swap

AI/Smart Agent

NFT Support

Security Model

Seedless Onboarding

Browser Extension

Multi-Wallet Support

Customer Support

Mobile-first decentralized wallet

Multi-chain: Ethereum, BNB, Polygon, etc.

Limited (via third-party bridges like ThorChain)

Simple UI, action-based, but cluttered at times

Native swap, uses third-party DEXs

❌ NONE

Basic gallery

Non-custodial, seed phrase only

❌ NONE

No (mobile only)

Yes

Email + Discord

Browser extension + mobile

Multi-chain (Ethereum, BSC, Polygon, Avalanche)

Via bridges and custom integrations

Developer-centric, not beginner-friendly

Yes, via aggregators (0x, 1inch)

❌ NONE

Limited UI for NFTs

Non-custodial, seed phrase

❌ NONE

Yes (very popular)

Yes

Email + Discord

Solana-focused wallet, now expanding

Originally Solana-only, now adding Ethereum + others

Expanding support for cross-chain swaps

Clean, sleek UI optimised for Solana UX

Solana-based swaps via Serum/Orca

❌ NONE

Deep NFT support, gallery + collectibles

Non-custodial with Ledger support

❌ NONE

Yes

Yes

Discord + Twitter, fast response

Where CoinCROWD can win

Cross-Chain Swaps

AI Agent (CROWDSense)

Seedless Login

Geofenced Localisation

CoinCROWD Advantage

Smart swap engine wih built-in low fee, chain aware swaps.

This is unique, Let users ask for help, swap/send crypto via chat, language aware.

Web3 auth+ Biometric login. No more seed phrase onboarding hassle.

Native language switching via GPS. This is ideal for Indian and UAE market.

Where CoinCROWD can win

Cross-Chain Swaps

Smart swap engine wih built-in low fee, chain aware swaps.

AI Agent (CROWDSense)

This is unique, Let users ask for help, swap/send crypto via chat, language aware.

Web3 auth+ Biometric login. No more seed phrase onboarding hassle.

Seedless Login

Native language switching via GPS. This is ideal for Indian and UAE market.

Geofenced Localisation

Where CoinCROWD can win

Cross-Chain Swaps

AI Agent (CROWDSense)

Seedless Login

Geofenced Localisation

CoinCROWD Advantage

Smart swap engine wih built-in low fee, chain aware swaps.

This is unique, Let users ask for help, swap/send crypto via chat, language aware.

Web3 auth+ Biometric login. No more seed phrase onboarding hassle.

Native language switching via GPS. This is ideal for Indian and UAE market.

Ideate

Ideate

Ideate

Information Architecture: Structured the app around three core pillars — Wallet, Market, and News — while designing a clean, low-friction SWAP flow.
Security-First Architecture

Key Features:

Web3Auth with Social & Biometric Login

HTTPS Secured Endpoints

App-Level Passcode

Root Detection & Fingerprint Verification

Ensures only the genuine app interacts with user wallets

Powerful Transaction
Layer

Capabilities:

Buy/Sell: Via MoonPay
Swap: Integrated with LIFI for seamless cross-chain swaps
Send/Receive: Securely enabled via Web3
Watchlist & Market Data: Personalised experience for users

Business Model:

Revenue through transaction fees
Partnered swap commissions via LIFI

Scaling Fast, Building for the Future

Next Phase:

Add support for Polygon, Avalanche, and additional chains

Launch reward programs + airdrops
Deepen merchant partnerships & in-app spending features

AI-powered analytics for smarter decision-making

Accessibility & Inclusivity Roadmap

CoinCROWD Design System

Vision:

To be the most intuitive, secure, and feature-rich wallet for the next billion crypto users.

www.coincrowd.com

Instagram

Twitter

LinkedIn

Facebook

Scaling Fast, Building for the Future

Next Phase:

Add support for Polygon, Avalanche, and additional chains

Launch reward programs + airdrops
Deepen merchant partnerships & in-app spending features

AI-powered analytics for smarter decision-making

Accessibility & Inclusivity Roadmap

CoinCROWD Design System

Vision:

To be the most intuitive, secure, and feature-rich wallet for the next billion crypto users.

www.coincrowd.com

Instagram

Twitter

LinkedIn

Facebook

Scaling Fast, Building
for the Future

Next Phase:

Add support for Polygon, Avalanche, and additional chains

Launch reward programs + airdrops
Deepen merchant partnerships & in-app spending features

AI-powered analytics for smarter decision-making

Accessibility & Inclusivity Roadmap

CoinCROWD Design System

Vision:

To be the most intuitive, secure, and feature-rich wallet for the next billion crypto users.

www.coincrowd.com

Instagram

Twitter

LinkedIn

Facebook

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