UX Case Study
Pet Care Service
The objective of this platform is to provide one solution to
all the the problems and needs of the pet parents,
animals lovers and rescuers
UX Case Study
Pet Care Service
The objective of this platform is to provide one solution to
all the the problems and needs of the pet parents,
animals lovers and rescuers
UX Case Study
Pet Care Service
The objective of this platform is to provide one solution to
all the the problems and needs of the pet parents,
animals lovers and rescuers
Project Overview
Description
The objective of this platform is to provide one solution to all the problems and needs of pet parents and animal lovers and rescuers.
It provides all the services, Accessories, and food, the Latest Information on animals, a community or forum, and online video consultation.
Why did I choose this Idea
I chose this notion as a project after speaking with one of my close friends about his dog's sickness and the limitations of medical facilities. He couldn't find a better veterinarian, and the medications he required were not available on the market. That triggered me as an animal lover and a pet parent.
With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers.
Nuclear Family Set-up
Pet Humanisation
Ever Growing Pet Industry
Rapid Urbanisation
Tools Used
Target Audience
Pet Parents,
Animal Rescuers
Veterinarians
Revenue Modal
from the Noun Project
Advertisements from the Brands, NGO,s and other resources.
from the Noun Project
Sales of the products, Subscriptions for the Vet Services.
Project Overview
Description
The objective of this platform is to provide one solution to all the problems and needs of pet parents and animal lovers and rescuers.
It provides all the services, Accessories, and food, the Latest Information on animals, a community or forum, and online video consultation.
Why did I choose this Idea
I chose this notion as a project after speaking with one of my close friends about his dog's sickness and the limitations of medical facilities. He couldn't find a better veterinarian, and the medications he required were not available on the market. That triggered me as an animal lover and a pet parent.
With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers.
Nuclear Family Set-up
Pet Humanisation
Ever Growing Pet Industry
Rapid Urbanisation
Tools Used
Target Audience
Pet Parents,
Animal Rescuers
Veterinarians
Revenue Modal
from the Noun Project
Advertisements from the Brands, NGO,s and other resources.
from the Noun Project
Sales of the products, Subscriptions for the Vet Services.
Project Overview
Description
The objective of this platform is to provide one solution to all the problems and needs of pet parents and animal lovers and rescuers.
It provides all the services, Accessories, and food, the Latest Information on animals, a community or forum, and online video consultation.
Why did I choose this Idea
I chose this notion as a project after speaking with one of my close friends about his dog's sickness and the limitations of medical facilities. He couldn't find a better veterinarian, and the medications he required were not available on the market. That triggered me as an animal lover and a pet parent.
With the pet population continuing to grow worldwide, the Pet Care industry is actively seeking in-depth insights into its consumers.
Nuclear Family Set-up
Pet Humanisation
Ever Growing Pet Industry
Rapid Urbanisation
Tools Used
Target Audience
Pet Parents,
Animal Rescuers
Veterinarians
Revenue Modal
from the Noun Project
Advertisements from the Brands, NGO,s and other resources.
from the Noun Project
Sales of the products, Subscriptions for the Vet Services.
Problem Statement
Problem
Statement
Problem Statement
Despite the growing demand for comprehensive pet care services encompassing veterinary consultations, online shopping, regulatory guidelines, and community events, existing platforms lack cohesion and accessibility, leaving pet parents and animal rescues frustrated with fragmented experiences.
Despite the growing demand for comprehensive pet care services encompassing veterinary consultations, online shopping, regulatory guidelines, and community events, existing platforms lack cohesion and accessibility, leaving pet parents and animal rescues frustrated with fragmented experiences.
Despite the growing demand for comprehensive pet care services encompassing veterinary consultations, online shopping, regulatory guidelines, and community events, existing platforms lack cohesion and accessibility, leaving pet parents and animal rescues frustrated with fragmented experiences.
How might we design a unified platform that seamlessly integrates all aspects of pet care, fostering convenience, trust, and engagement for users while catering to diverse needs and preferences?
How might we design a unified platform that seamlessly integrates all aspects of pet care, fostering convenience, trust, and engagement for users while catering to diverse needs and preferences?
How might we design a unified platform that seamlessly integrates all aspects of pet care, fostering convenience, trust, and engagement for users while catering to diverse needs and preferences?
Discovery Phase
Discovery Phase
Discovery Phase
To understand the depth of the gap, I have applied two methods ie: 1:1 user interviews and google form surveys. There are two types of users. Questions are grouped according to the users.
To understand the depth of the gap, I have applied two methods ie: 1:1 user interviews and google form surveys. There are two types of users. Questions are grouped according to the users.
Questions I asked:
Questions I asked:
Q1 - What do you do in odd hours emergency? Are your vets easily available in Emergency?
Q2 -How advanced is your near by vet hospital? Is it equipped with latest technology and updates?
Q3 -Would you like to cross check the prescription and medical problems with other vets?
Q4 -How much credibility you give to the information available. online in the Articles and Blogs or videos?
Q5 -Where do you go to report animal abuse?
Q6 -What problems you face while doing these tasks. what gaps you feel should be filled out.
Survey
Survey
Besides direct interviews, I have also surveyed important questions online.
Besides direct interviews, I have also surveyed important questions online.
Do you have any near by veterinary hospital in your city?
Do you have any near by veterinary hospital in your city?
Do you have any near by veterinary hospital in your city?
people do not have.
people do not have.
People do not have.
20%
20%
Are all your queries regarding pets resolved by reading online articles?
Are all your queries regarding pets resolved by reading online articles?
Are all your queries regarding pets resolved by reading online articles?
say no it does not resolve.
say no it does not resolve.
Say no it does not resolve.
60%
60%
Do you know a few resources that protect animals and provide shelter?
Do you know a few resources that protect animals and provide shelter?
Do you know a few resources that protect animals and provide shelter?
people do not know.
people do not know.
People do not know.
40%
40%
40%
Would you like to have an online video call consultation?
Would you like to have an online video call consultation?
Would you like to have an online video call consultation?
would love to have such facility.
would love to have such
facility.
Would love to have such facility.
80%
80%
Insights from the surveys
Insights from the surveys
In small town, veterinary hospitals are not available nearby.
In small town, veterinary hospitals are not available nearby.
from the Noun Project
People do not have much idea where and how to report animal abuse centre and shelter.
People do not have much idea where and how to report animal abuse centre and shelter.
from the Noun Project
They mostly depend on internet for information but it does not resolve all the queries.
They mostly depend on internet for information but it does not resolve all the queries.
from the Noun Project
Online video consultation is the need of the hour and best for emergency cases.
Online video consultation is the need of the hour and best for emergency cases.
Market Analysis
Analysis based on the services and facilities they are providing. I have taken top five recently started start-ups, providing different kind of services but not all. They are equipped with very smooth user experience and intuitive interface.
Features
Food
Medicines
Accessories
Pet grooming and Boarding
Trainers and walkers
Video call with Veterinarians
Blogs/ Articles
Updates/Informations
Adoption centres List
Travelling Facility
Report Animal Abuse
Multiple animals covered
Mobile Application
Market Analysis
Analysis based on the services and facilities they are providing. I have taken top five recently started start-ups, providing different kind of services but not all. They are equipped with very smooth user experience and intuitive interface.
Features
Food
Medicines
Accessories
Pet grooming and Boarding
Trainers and walkers
Video call with Veterinarians
Blogs/ Articles
Updates/Informations
Adoption centres List
Travelling Facility
Report Animal Abuse
Multiple animals covered
Mobile Application
Market Analysis
Analysis based on the services and facilities they are providing. I have taken top five recently started start-ups, providing different kind of services but not all. They are equipped with very smooth user experience and intuitive interface.
Features
Food
Medicines
Accessories
Pet grooming and Boarding
Trainers and walkers
Video call with Veterinarians
Blogs/ Articles
Updates/Informations
Adoption centres List
Travelling Facility
Report Animal Abuse
Multiple animals covered
Mobile Application
Define Phase
Define Phase
After analysing the users and market now I move to the define phase where I have created two types of personas
After analysing the users and market now I move to the define phase where I have created two types of personas
User journey
User journey
After analysing the users and market now I move to the define phase where I have created two types of personas
After analysing the users and market now I move to the define phase where I have created two types of personas
Ideation Phase
Ideation Phase
In ideation phase, I designed the site architecture. Various pages and their sub pages. Here I presented website architecture.
In ideation phase, I designed the site architecture. Various pages and their sub pages. Here I presented website architecture.
Final Screens
Final Screens
